About Us

Introduction

WAB Lab was incorporated in 2017 to provide the soft skills training in areas of leadership and people management and business management for Singapore Small, Medium Enterprises (SMEs). By focusing on the specialised skillset of corporate sales, we developed a Corporate Sales Professional Coaching (CSPC) Programme targeting to coach and equip corporate salesforce.

While doing so, we also built a community of high-performance professionals called Corporate Sales Professionals (CSPs) to provide customised sales for corporate customers. Where we innovate to co-create sales solutions with our partners, clients and business units for sustainable business growth.

We aim to establish a global sales force to bridge the possibility of helping local businesses to globalise sales outreach.

To further empower our corporate customers, we introduced its flagship training-consultancy solution – STEP Up. Where the concept of training intervention and/or post-training solution undergoes a overhaul to provide customised help to SMEs in Singapore and Asia. Find out more about STEP Up.

Our Commitment

Vision

Championing Performance and Transformation through Innovation

Mission

To be recognised as a leading provider of innovative solutions for our clients

To co-build with our client solutions that continuously improve performance and deliver impact for organisational transformation

Values

Results – Focus on outcome

Integrity – Always do the right thing

Community – To go far, go together

Attitude – Nothing is impossible

Passion – Believe in making a difference

Our Business and Industry Partners

Our business and industry partners play a pivotal role in propelling and contributing to our client’s performance and transformation plans through upskilling of the workforce, innovative implementation, raising operational efficiency and building overseas business networks.

Our International Offices

Through our offices in Malaysia, India, Hong Kong, Vietnam and Philippines, WAB Lab deepens partnerships and facilitates innovation and international growth.

How We Help Our Clients

Innovation is critical to growth, particularly as the speed of business cycles continues to increase. Most companies understand the importance of innovation but fall short when it comes to execution.

We help companies to build their businesses by identifying granular growth opportunities and to improve their performance through innovation in products, services, processes, and business models.

We define innovation as creativity plus delivery, helping our clients transform their innovation performance by focusing on the requirements for innovating at scale.

We support clients as they develop a clear innovation strategy that meets their business-growth targets and strategic objectives. We do this by helping clients understand the gap between actual and aspirational performance that innovation needs to fill, then set financial targets related to innovation, the metrics required to measure performance, and the strategic areas on which to focus investments.

We have a variety of exclusive approaches for helping clients get higher returns from their investments in research through better execution. Using proprietary benchmarks along with in-depth diagnostic tools and capability-building methodologies, we support clients in improving and sustaining the productivity of their R&D functions. We also help clients build the types of repeatable, error-free, scalable processes that are necessary for both incremental and breakthrough innovation.