WAB Lab was incorporated in 2017 to provide the soft skills training in areas of leadership and people management and business management for Singapore Small, Medium Enterprises (SMEs). By focusing on the specialised skillset of corporate sales, we developed a Corporate Sales Professional Coaching (CSPC) Programme targeting to coach and equip corporate salesforce.

While doing so, we also built a community of high-performance professionals called Corporate Sales Professionals (CSPs) to provide customised sales for corporate customers. Where we innovate to co-create sales solutions with our partners, clients and business units for sustainable business growth.

We aim to establish a global sales force to bridge the possibility of helping local businesses to globalise sales outreach.

To further empower our corporate customers, we introduced its flagship training-consultancy solution – STEP Up. Where the concept of training intervention and/or post-training solution undergoes a overhaul to provide customised help to SMEs in Singapore and Asia.


Since our incorporation in 2017 we have impacted the lives of more than 15,000+ professionals, equipping them with critical skillsets in areas of communication, leadership, problem-solving and business management.

As we truly believe that this will help prepare and future-ready our clients without worrying that they were organising for a world that is disappearing.


Our customers’ needs are constantly evolving, especially in recent years. This is why we continually seek better solutions to create a difference.

As a result STEP Up was launch, where we bring the concept of training intervention and/or post-training solution to the next level, to provide customised help to SMEs in Singapore and Asia.

We serve clients at every level of their organization, whether as a trusted advisor to top management, a trainer to the workforce or as a coach for their employees. We partner with clients to put action plans into practice and work directly with them over the long-term, to help develop workforce critical skills and drive holistic improvement.

No matter the challenges ahead, we focus on delivering practical and enduring results, and equipping our clients to innovate, grow and lead.

Contact us now to find out more!